Transforming an established brand, big or small, is daunting. Launching the project, maintaining momentum, and staying on track is challenging. As we embarked on the challenge of taking our firm and our brand into the digital realm, we had conviction about our needs, and energy to move forward. What we lacked was an understanding of the path to do so and a way to look an outside, informed perspective.

Working with Anna Colibri and her team at Colibri Digital Marketing provided us with the expert guidance we needed to take our firm’s marketing, in the digital realm and beyond, to another level. Early in the project, we threw a curveball in that we decided to consider a name change in addition to refreshing our brand and launching a more robust digital presence. Anna and her team handled all the adjustments with grace, while also helping us articulate our goals, define success, and better understand our firm’s identity.

Most importantly, CDM pushed us to maintain momentum, even through some difficult decision-making amidst the busyness of our regular business. At the end of our collaboration with Anna and her team, we had a real sense of accomplishment, and an outcome we were proud of and excited about. We achieved a new visual identity, a modernized and impactful website, and a better understanding of our story and how we want to tell it.